become the badass CEO parent leader spouse business owner human
the world deserves
How the most successful Veteran entrepreneurs and small business owners master business, life, and self—all at the same time.
Hey badass
STOP SETTLING FOR HALF-ASS.
There’s nothing wrong with wanting more for (and from!) business, your life, and yourself.
What’s wrong is the path you’re taking to get it.
Are you missing opportunities at work—and at home—because you are too “busy”?
Are you losing yourself (and everything else) in your business?
Are you tired of getting 10% results for 110% of the effort?
Are your relationships, sleep, health, and business financials not making the grade?
Have you tried other coaching programs and gotten frustrated with the lack of support, accountability, and progress?
Yes? Keep scrolling.
“
We take Veteran business owners at the top of their game—the 1% of all business leaders—and hone them to be exponentially more effective, efficient, and impactful.
This is the journey to the elite 0.01%.
”
—Bill Watkins, USMA ‘77, Founder
The Lions Pride
What our members say
“I have the guys in my mastermind group, the training and the ability to create my own team of A-players, and I have Bill, who has distilled the knowledge all of my entrepreneurial aspirations.”
Emmanuel Eleyae, Eleyae Systems, USMA ‘04
“Bill helped me develop a brand guarantee that set my company apart. I stood behind what my company could do— and came out 10x ahead.”
Trevor Shirk, Terrayn, USMA ‘08
“At TLP, we’re all high achievers, high performers, driver-type people. We’re asking ‘how can I be a spouse, a dad, a volunteer in my community—and do them well—while leading an organization?’ Bill has helped me do all of this and more.”
John Hamon, Fortimize
Find the Path to Peak Performance
Make the Journey to the 0.01%
The Lions Pride is where select high-impact Founder CEOs (many of whom are Veterans and military academy graduates) get what they need to build breathtaking businesses, exhilarating lives, and legendary impact—now.
Business
Financial Freedom
Get the financial and time freedom you deserve with a powerful and proven operating system, A-Player hiring tactics, and more!
Life
Healthy Connections
Enhance your performance (and enjoyment!) by making your family, relationships, health, and happiness a true priority.
Self
A Badass Reflection
Establish yourself, your leadership impact, and your legacy by understanding how to bring out your best—and the best in others.
LEADING AND LIVING BY EXAMPLE
Member Success Stories
Ready for different?
BIGGER THAN BUSINESS. LARGER THAN LIFE.
Achieve mastery of work, life and yourself, all at the same time.
At TLP you can achieve more than you ever thought possible
with our proven tools with a Cohort of peers and feet-to-the-fire accountability.
World-Class Tools
Get more done with battle-tested tools, tactics, and training for better performance in every aspect of your business and life.
Cohort Community
Surround yourself with like-minded, like-positioned badass business owners who push, pull, roast, and toast your performance.
Accountability
Accelerate every outcome with relentless support from proven coaches, accountability partners, and our legendary Member Success Team.
Interested?
THREE WAYS TO GET UP TO SPEED
Designed for legacy businesses at every stage of growth.
Fast
Courses of Action
Under $500K in Revenue
Get unlimited access to our Courses of Action membership—a human-supported DIY approach to maximizing the impact of our most world-class business tools.
EXPLORE COURSES OF ACTION MEMBERSHIP
(WITH WEEKLY LIVE COACHING) →
Faster
Cohort Membership
Over $500K in Revenue
Experience true acceleration supported by badass peers, proven coaches, battle-tested tools, and our legendary Member Success Team.
Fastest
Cohort & VIP Coaching
Over $5M In Revenue
Upgrade the power of the Cohort with 1:1 advisory and accountability from one of our TLP Coaches—100% tailored to your business, life, and goals.
Still thinking about it?
Sign up for our Business Tool Arsenal here and use our free tools to pick up the pace.