Meet Bill Watkins

the 0.01% acceleration expert

You came here to learn about me,

HERE’S WHAT YOU NEED TO KNOW.

 

Speed and acceleration are in my blood.

I’ve been a competitive, high-performer since birth (I beat my due date by several days), driving my early teachers crazy because I had to be the first to do everything. I’m sure I’m the reason my mom was the first one of her friends to go gray, too. I’ve been moving at high velocity - on a bike, on the ground, at work, and in life - ever since.


I actively seek the sharp tip of
the tip-of-the-spear.

I graduated in the top 2% at West Point and received two Army Meritorious Service Medals (MSMs) while holding two company commands during my Army service. I was recruited into the Army’s World Class Athlete Program and competed for selection to two Olympic Teams in 1980 and 1984. I returned to cycling at age 55 and stepped onto the National Championship podium again—just to prove I could do it. I launched my startup in my garage… and sold it for generational wealth and indescribable happiness, satisfaction, and joy 18 years later.


I’m no stranger to the bottom.

I knew that creating the life I wanted wasn't going to be easy, and I made every mistake to make sure it wasn't. I’ve come close to losing everything at the same time I stared down the battlefields of business and life. I lost decades worth of hard-earned cash (remind me to tell you about my $20,000,000 mistake). I’ve been divorced. I’ve been estranged. I even came within milli-moments of taking my life. So when I tell you I’ve been there, know that I mean it. And when I try to keep you from making those mistakes, know that I mean that, too.


I make my own opportunities.

In 1994, I started transforming a garage-based startup to an 8-figure valuation—and sold it for cash in 2012. And two years later, I launched what became a million-dollar coaching business. On the way to that success, I turned my tools and experience into a Flawless Acceleration Playbook - and a book by the same name. Now, I’m relentlessly focused on coaching breakout clients who are on their way to G.O.A.T status and bringing me incredible joy as they do.


I do this job for a reason.





I’ve always been driven by missions packed with impact. Since its founding, my mission of impact at TLP has been “10,000 badasses powerfully and positively impacted.” Now, ten years from my first day as a coach, I still do this job - and fulfill that mission - because of - and for - you. Of everything I’ve ever done, of all the successes I’ve enjoyed, of all the failures I’ve survived, creating The Lions Pride - and potentially serving you as a coach - is why I’m on this planet.


When I think of them, I think of you.

The right badass responds to and benefits from my coaching. That sentence makes me think of Jed, Trevor, Bryan, Lars, Lane, Mike, John, Emmanuel, Jason, Stephan, BJ, Alonzo, Freddie, Mark, Jim, Scott, Brian, Billy, Paul, Scott, Jeff, Phil, Roger, Mike… and many, many more! These badasses got results at work (their primary focus), in their life (I know it’s more important and now they do, too), and in themselves (they’re better humans now). For the right person at the right time looking for the right thing, I’m one of the best. And, as an added benefit, I love, love, love doing what brings powerful, positive change in these badasses. Gandhi said, “Be the change you want to see in the world.” I intend to help you be the change the world needs.


How do my current and former clients describe me to someone who doesn’t know me (their words, not mine)

  • Even keeled, wise in business and life, versatile

  • Wise, transparent

  • Obi-Wan, Gandalf

  • Intense, driven, purposeful

  • Servant Heart, powerful

  • Great connector of badasses, Relator

  • Energizing, thought-provoking, caring, authentic

  • A wealth of experience, knowledgeable, game-changer

  • All-knowing, omnipotent, been around the block

  • Wise, leader, the real deal

  • Gives a shit, leads by example, “jacked” (even for a 40-year-old, let alone a 70-year-old!


How do my clients describe the results I deliver and the benefits they receive (their words, not mine)

Astonishing, breathtaking, exhilarating, and even, legendary.


(Seemingly) crazy in an age-inappropriate way is how I roll.

There’s a reason you’ll find me in the gym lifting and throwing heavy sh__t. It’s the same reason you’ll see me tackling rivers, mountains, wild places, and misogis. My reason is you. Whether I set the pace or just keep up, I will not slow you down or let you down. Aging isn’t for sissies… nor me. You’ll see me aging powerfully and intentionally. For you.


I don’t intend to be just a good coach.

I will be one of the best. Ever. I am reminded of Mr. Maydole, the hammer-maker. “I have made hammers,” he told Doctor Gannett when asked when he’d retire, “for twenty-eight years.” “You might be able to make a pretty good hammer, then, by this time,” was the reply from Gannett. “No, sir!” came the emphatic answer from Maydole. “I never made a pretty good hammer - I made – and I make - the best hammer in the United States.” I can’t make a hammer but you have my commitment to be the best coach in the United States.


I grew up with the words “duty, service, and fulfill the mission.”

In my childhood home, duty, service and mission accomplishment inspired all of us children to serve our country in the Army as did my father. Along that theme, I was taught that “talking the talk” wasn’t enough. As a matter of fact, without the associated “walking the walk” just talking smacked of “lying” and “cheating.” Neither was tolerated in our family nor my life since then. My duty is to serve you which I’ll do until that mission is accomplished.


David Bowie said, “I don’t know where I’m going from here, but I promise it won’t be boring.”

At age 70, I’m confident my absolute best impact is yet to come. Most people my age have already dialed – especially their work – way, way back. Not me now nor for a while. When it comes to my impact, I feel the pressure of much to do in my time remaining on the field. That’s why I hear the clock ticking at work. I feel the press to make my most meaningful impact in my time remaining. I agree with Sandra Day O’Connor who said, “Work worth doing makes me happy.” I wake up happy embracing “Be useful, be helpful, be impactful.” Ready to get to work?


 

If you're still reading this,

there’s a good chance:

  • We’ve got a lot in common

  • You’ve come a helluva long way on your own

  • You’ve got a gnawing hunger for something bigger and more badass for your business, your life, and yourself.

I am ready to push you 10x further and faster than you ever thought possible.

The question is—are you?

Every member of The Lions Pride is more than an exceptional business leader. We’re also parents, spouses, little league coaches, friends, and volunteers. We don’t want to just 10x how we contribute to our bottom lines. We want to 10x how we contribute to everything.
— BILL WATKINS, FOUNDER