We won't rest until

badass FOUNDER CEOS

accelerate their businesses and lead extraordinary lives.

Will you be one of them?

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We won't rest until

badass FOUNDER CEOS

accelerate their businesses and lead extraordinary lives.

Will you be one of them?

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We believe that

When better businesses succeed,
we all do.

Talented, proven, powerfully-supported Founder CEOs don’t just build better companies—they build better lives, families, teams, and communities.

 

That’s why The Lions Pride is committed to serving mission-driven, high-performing, successful small business owners (many of whom are military academy grads and veterans) with at-the-ready resources, time-saving tools, and full-service support for business and life.

 

Member Spotlight

TREVOR SHIRK

FOUNDER, STRATTEX SOLUTIONS, USMA ‘08
COHORT MEMBER SINCE 2017

“Bill helped me develop a brand guarantee that set my company apart. I stood behind what my company could do— and came out 10x ahead.”

 
Every member of The Lions Pride is more than an exceptional business leader. We’re also parents, spouses, little league coaches, friends, and volunteers. We don’t want to just 10x how we contribute to our bottom lines. We want to 10x how we contribute to everything.
— BILL WATKINS, FOUNDER
 
Copy of This is a testimonial expressing how absolutely awesome The Lions Pride has been for my business and life.

Most of what we do is

FREE FOR A DAMN GOOD REASON.

As a mission-based business, we know we can be selective about Cohort membership and still be generous with our resources, time, tactics, and tools.

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Because your impact
is our end game.

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Because business tools are only valuable when you actually use them.

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Because what you are trying to
do is hard enough.

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Because it’s easy to buy into something that is guaranteed to pay off—if and when you are ready.

Cohort Call-Out:

BADASSES WELCOME.

What’s better than free? High-performance feedback. Tailored tools geared for your next hurdle. Relentless support. A powerful network of peers in your back pocket. Breathing room. Date nights with your spouse. Phone-free family dinners. Your first real vacation since you launched. TIME.

Cohort membership is grueling and intense, and it’s not for everyone.
But for those who answer the call, it changes everything.

Our Straight + Forward Guarantee

Show up. Do the work. Get results.

At The Lions Pride, we promise to only do things that create incredible value. Our tools work. Our team rocks. Our Cohort blows other business masterminds out of the water. All you need to do is show up, execute the tools, and put our guidance into gear.

Your hard work will pay off or you’ll get paid back. Period.

Want a taste of the action?

We’re ready when you are.

It takes the same effort and time to achieve 10% growth as it does to get 10x results. The difference is in the tools, the perspective, and the support you put in place. You’ll still work hard. You’ll just get a helluva lot more for your efforts.
— BILL WATKINS, FOUNDER, USMA '77

ACCOMPLISH THE MISSION
10x better and faster

Veteran-owned and veteran-focused for high-performers on every front.

 
At The Lions Pride, you can get answers from Bill, who is further ahead of you, and answers from experienced, like-minded peers who are going through it with you, CEO to CEO. It’s no wonder I’m getting more done. I’m not doing it all on my own anymore.
— EMMANUEL ELEYAE, ELEYAE SYSTEMS, USMA ’04
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